التوصيف بالمقياس
Teacher: Ms. Ananna Aya
Module Title: English for Marketing / International Trade Purposes
This module is designed to equip third-year marketing and international trade students with the essential technical and professional English skills needed in their academic and future professional careers. It focuses on enhancing students’ ability to communicate effectively, understand marketing-related and international trade materials, and apply them in English.
Marketing Course content:
- Marketing Concepts
- Marketing Environment
- Marketing Orientation
- Marketing Mix
- SWOT Analysis
- Customer Behavior
International Trade content:
- International Trade policy
- Multinational corporations
- Globalization
- Neoclassical Model of International Trade
- World Trade Organization