التوصيف بالمقياس
Teacher: Ms. Ananna Aya
Email: anannaaya721@gmail.com
Module Title: English for Marketing Purposes
This module is designed to equip third-year marketing students with the essential technical and professional English skills needed in their academic and future professional careers. It focuses on enhancing students’ ability to communicate effectively, understand marketing-related materials, and apply key marketing concepts in English.
Course content:
- Marketing Concepts
- Marketing Environment
- Marketing Orientation
- Marketing Mix
- SWOT Analysis
- Customer Behavior