اللغة الانجليزية الأكاديمية

🔹 Module Description (Course Overview)

Writing & Presenting Business Plans in English is a core module designed for Master 1 students specializing in Service Marketing. The course aims to develop students’ abilities to write, structure, and present professional business plans in English, with a strong focus on service-based organizations.

The module combines theoretical foundations with practical applications, enabling students to understand how marketing concepts are translated into structured business documents used in real business environments.