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  • عام

  • English Module For Master 1 Public Relations Students


    • Lesson One: Organizational Culture

      1. Learning Objectives

      By the end of this lesson, students will be able to:

      •  Understand and explain the concept of “organizational culture”.
      •  Identify how culture shapes interactions and behaviors within an organization.
      •   Recognize who influences company culture and how it develops.
      •  Use specialized vocabulary related to organizational studies.
      •  Complete language-focused activities: gap-filling and concept-definition matching.
      •  Improve comprehension and academic language skills in the field of management and organizational behavior.

    • Lesson Two: Evolutionary Models of Public Relations(part:1)

      1. Learning Objectives

      By the end of this lesson, Public Relations students will be able to:

      • Identify the four models of public relations developed by Grunig and Hunt (1984).
      • Distinguish between the Press Agentry model and the Public Information model.
      •   Explain the communication patterns (one-way vs. two-way) used in the models.
      •  Analyze the intentions and ethical aspects of each model.
      •  Use specialized Public Relations vocabulary accurately in context.
      •  Demonstrate comprehension of the text through structured activities and quizzes.

    • Lesson Three: Evolutionary Models of Public Relations(part:2)


      1. Learning Objectives

      By the end of this lesson, students will be able to:

      • Understand and explain the concepts of two-way asymmetrical and two-way symmetrical communication models.
      •  Identify key differences between the two models.
      • Develop vocabulary related to media studies and public relations.
      • Demonstrate comprehension through targeted questions.
      • Apply new vocabulary through gap-fill and matching exercises.
      • Reinforce understanding through quizzes.

    • Lesson Four: Remote Or In-Office Work? The Future Lies In A Better Hybrid Model

      1. Learning Objectives

      By the end of this lesson, students will be able to:

      • Understand and interpret specialized media-management discourse related to hybrid work and organizational strategy
      •  Identify key ESP vocabulary used in business journalism and corporate communication
      • Analyze how media texts frame organizational change and power relations
      •  Accurately use specialized terminology in context
      • Distinguish between strategic narratives and managerial rhetoric in media texts

    • Lesson Five: Reputation Management in the Digital Age

      1. Learning Objectives

      By the end of this lesson, students should be able to:

      • Understand the concept of reputation management in public relations.
      • üExplain the role of social media in shaping public opinion and brand reputation.
      • üdentify key concepts such as stakeholders, crisis communication, and social listening.
      • Apply vocabulary related to digital PR and organizational communication.
      • Analyze how organizations respond to digital media crises.

    • Lesson Six: How to Move From a Reactive to Proactive Communication Strategy

      1. Learning Objectives

      By the end of this lesson, students will be able to:

      •  Define reactive and proactive communication strategies.
      • üIdentify the advantages of proactive communication for organizations.
      • Understand the steps to develop a proactive communication strategy.
      • Apply concepts of proactive PR through practical exercises.

    • Lesson Seven: Sustainable Communication: Promoting Green Initiatives Credibly

      1. Learning Objectives

      By the end of this lesson, students will be able to:

      •  Understand key concepts in sustainable communication and corporate responsibility.
      • Identify strategies for promoting green initiatives credibly.
      • Recognize and avoid greenwashing in organizational communication.
      • Expand PR-related vocabulary in English.
      •  Practice comprehension, critical thinking, and application through exercises.

    • Lesson Eight: Employee Branding vs. Employee Advocacy in Public Relations & Organizational Communication

      1. Learning Objectives

      By the end of this lesson, students will be able to:

      •  Define employee branding and employee advocacy.
      •  Understand their roles in shaping organizational reputation and stakeholder engagement.
      •  Explain the differences and complementary nature of the two strategies.
      •  Apply key PR and organizational communication vocabulary in context.
      •  Practice comprehension, critical thinking, and language exercises.

       


    • Lesson Nine: Using Memes in Corporate Marketing

      1. Learning Objectives

      By the end of this lesson, students will be able to:

      • Understand the role of memes in corporate communication and marketing.
      • Identify key factors for creating effective, brand-aligned memes.
      •  Analyze meme performance metrics to optimize campaigns.
      •  Apply PR and organizational communication vocabulary in practical contexts.
      •  Develop critical thinking about ethical and cultural considerations in meme marketing.

    • Lesson Ten: Virtual Reality (VR) in Internal Communication

      1. Learning Objectives

      By the end of this lesson, students will be able to:

      • Explain the concept and applications of VR in internal communication.
      • Identify the benefits and challenges of using VR in organizational settings.
      • Discuss tools and platforms for creating VR experiences.
      • Analyse the effectiveness of VR using metrics like engagement and ROI.
      • Expand professional PR and organizational communication vocabulary.