English: Writing and Presenting a Business Plan
BOURAS Meriem
Email: meriem.bouras.univ.oeb@gmail.com
University of Oum El Bouaghi-Algeria
Academic year 2025-2026Outline of the course
- Executive Summary
- Business Description and Overview
- Target Market Audience
- Competitive Analysis
- Marketing Strategies
- Production and Operations
- Operations Budget
- Financial Projections and Risk
- SWOT Analysis
Objectives of the course
At the end of this course, the student will be able to:
• Understand the essential components of a business plan, including executive summary, market analysis, marketing strategy, financial projections, and operations plan.
• Apply appropriate business and financial vocabulary when describing ideas, strategies, and goals in written and oral forms.
• Develop analytical and critical thinking skills by evaluating business ideas, identifying market opportunities, and assessing feasibility.
• Demonstrate effective written communication by structuring a coherent, persuasive, and professional business plan.
• Enhance presentation skills by confidently pitching a business idea to an audience using visual and verbal communication techniques.
• Collaborate in teams to brainstorm business ideas, divide tasks, solve problems, and simulate real-life entrepreneurial challenges.
• Integrate creativity and innovation into business planning to propose unique solutions that respond to market needs.Teaching method
•Contact hours in 1st semester:19H&30Min (BOURAS Meriem)
•Lectures:- Students are required to engage actively in the course, defend their opinions, and engage in discussions on controversial topics.
The course aims to stimulate and enhance crucial analytical abilities.
“It is important to have studied the content before.”
• Group assignment and presentation:
-Each student, working in groups, is expected to complete an assignment and then present their results in class. The maximum time for presentations is 20 minutes, with an additional 10 minutes for discussion.•A complete learning folder is supplied throughout the course, including essential course material, detailed outlines, and the slides for each chapter.Assessment
First examination session:
•Attending: 5 points•Participation: 3 points•Assignment and presentation: 8 points•Final test: 4 pointsAssignments and presentations
•To make sure that every student is treated fairly, the group assignment and subject are provided two weeks before the class begins.•Total duration of the exercise 20 minutes– 5 minutes presentation for each stakeholder
– Followed by a 10 minutes Q&A session
•It is necessary to present using PowerPoint.•One day before the presentation, a PowerPoint must be sent to the Professor's email address (meriem.bouras.univ.oeb@gmail.com); changes are not permitted after that.Course materials
- Alabar, T. T., & Dennis, A. (2013). The Art of Writing and Presenting High Profile Selling Business Proposal.
- Barringer, B. R. (2009). Preparing effective business plans: An entrepreneurial approach.
- Busenitz, L. W. (2020). Your Business Plan and Presentation: Articulating Your Journey to Commercialization. Biotechnology Entrepreneurship (pp. 313–324). Elsevier.
- Ford, B. R., Bornstein, J. M., & Pruitt, P. T. (2010). The Ernst & Young business plan guide. John Wiley & Sons.
- Haag, A. B. (2013). Writing a successful business plan: An overview. Workplace Health & Safety, 61(1), 19–29.
Google Meet link
This link is for all the online sessions during the 1st semester
